articles

“Frida Kahlo, An Immersive Biography”

The Life of An Icon to Be Showcased at Walter Where? House on July 13

June 23, 2022

“Frida Kahlo, An Immersive Biography” Exhibition Makes U.S. Premier in Phoenix

The Life of An Icon to Be Showcased at Walter Where? House on July 13


PHOENIX – The Frida Kahlo Corporation, Layers of Reality, Primo Entertainment Group and Loud And Live are excited to announce that the world’s only official exhibition of “Frida Kahlo, An Immersive Biography”, is making its American premier in Phoenix on July 13 at Walter Where?House (702 N 21st Ave.), with tickets on sale now.  

“Frida Kahlo, An Immersive Biography” is a co-creation between the Frida Kahlo Corporation and Layers of Reality, a renowned digital arts center in Spain. This immersive biographical exhibition of the artist utilizes seven different transformational spaces enabling one to enter the life and work of the Mexican artist who, in the 21st century, continues to be more relevant than ever.

The story of Frida Kahlo, one of the most influential artists in history, showcases a unique combination of digital art, historical photographs, projections, and installations accompanied by virtual reality experiences that reproduce the most relevant moments of her life and work.

Primo Entertainment and Loud And Live have partnered to bring this unique exhibition to Phoenix

following unprecedented success in Canada and Europe. The exhibition will tour across the U.S. before continuing onward to Latin America


Tickets for adults start at $34.99 and can be purchased at www.fridakahlophoenix.com

Discounts for students, children, and families will be available as well.

ABOUT LAYERS OF REALITY (LOR)

LOR links technology, content and the user experience managed by a topnotch creative team mastering audiovisual content and the virtual reality experience.


ABOUT FRIDA KAHLO CORPORATION

The Frida Kahlo Corporation is the global provider of FRIDA KAHLO brand goods and services, whose mission is to educate, share and preserve Frida Kahlo’s art, image, and legacy. It also contributes a portion of the monies received to worthy community-based charitable organizations that are committed daily to improving the life of women and children.


ABOUT PRIMO ENTERTAINMENT    

Primo Entertainment is an entertainment industry leader in the United States and Latin America that works with the most important artists, as well as the most recognizable formats and exhibitions in the world. Primo Entertainment consists of two divisions: Concert promotion and production, and international exhibitions. Primo Entertainment focuses on guaranteeing the artistic quality and operation to make their shows and exhibitions a one-of-a-kind experience for everyone involved. For more information visit www.primo-entertainment.com.



ABOUT LOUD AND LIVE

Loud And Live, an entertainment, marketing, media and live events company, which fuses music, sports, lifestyle and content development. Headquartered in Miami and with a presence in the United States, Europe and Latin America, Loud And Live is driven by its passion for creating engaging experiences for global audiences.